Luxury Brand Group founder and principal Frank Proctor has more than 20+ years experience in the fine jewelry and luxury goods industries. As the former VP of Marketing of Platinum Guild International (PGI), he was key to platinum’s surge in popularity in North America, growing the market by more than 2000% in a decade. Luxury Brand Group truly understands the luxury consumer and the fine jewelry, fashion, fragrance and cosmetic industries, and is respected for its results-oriented, hands-on approach to luxury marketing. The highly talented Luxury Brand Group team has a proven track record of increasing awareness through innovative and compelling brand recognition programs.

Frank Proctor - Partner
  • 20+ years of brand development, communications and marketing for fashion, cosmetics, fragrance, jewelry and mass consumer products
  • Former Sr. Vice President/Director of Marketing for Platinum Guild International (PGI-USA)
  • Vast in-house marketing and branding expertise in both mass and prestige, including:
    • Michael Jordan Cologne
    • Bijan Fragrances
    • Mattel
    • Merle Norman Cosmetics
  • Quoted and published authority on luxury and consumer marketing
  • Member of numerous organizations and boards including PRSA, AAF, Luxury Marketing Council, Fashion Group International, Beauty Industry West, WJA, 24 Karat Club

Jen Cullen – Account Services

  • Executive level public relations and marketing professional
  • Extensive placement experience in print, online and broadcast
  • Exceptional consumer and trade editor relationships
  • Celebrity, stylist and entertainment relations specialist
  • Visual merchandising and event coordination

David Rueda – Account Services

  • Junior level public relations and marketing professional
  • Detailed-oriented project tracker; accounting and budget control
  • Extensive online and alternative media experience
  • Exceptional copywriting, editing and organizational skills

Alex Alvarez – Account Services

  • Executive level public relations and marketing professional
  • Seasoned PR and special events expert
  • Strong consumer and trade editor relationships
  • Experience in multimedia, web design and creative content development
  • Former Manager of Public Relations for Platinum Guild International

Janice Rosenberg – Account Services

  • Senior level marketing executive with experience in jewelry, luxury, banking and education
  • Extensive online and alternative media experience
  • Former American Gem Society and Gemological Institute of America employee

Arika Anderson – Account Services

  • MBA-credentialed executive with extensive experience in consumer branding, advertising and marketing
  • Online and alternative media marketing expert
  • Award-winning copywriter and creative strategist
  • Former Jewelry.com and Jewelers for Children employee

Liza Samala – Art Director

  • Award winning art director with experience in fashion, jewelry, accessories, health and beauty
  • Extensive art direction with leading fashion and lifestyle publications